Post by amirmukaddas on Mar 12, 2024 3:49:17 GMT -5
Is SEO easy or difficult? Some time ago with Ryuichi Sakuma and Emanuele Vaccari we spoke live in Hangout about communication in SEO . A picture emerged in which our profession can be practiced by everyone with due care. Is driving a car easy or difficult? You'd say it's pretty easy as long as you have a driving licence, but try sitting in the cockpit of a Formula One and then let's talk about it. The example is trivial, but he explains that it basically depends on what you have to do. If SEO for your personal blog was like what Amazon needs, our profession probably wouldn't exist. Complicating your life And it happens that even for small company websites or personal blogs, existence is often complicated by chasing a convoluted SEO , made up of absurd interweavings between links to unlikely pages, often "very similar" to each other, created to position reading variations of the key of interest. You still see things like 50 links in the footer to internal pages, on a site of exactly 50 pages . We aim for relevance without having relevant content or a properly verticalized structure, but only an unnecessarily difficult SEO, good only for wasting link juice and distancing the project from being seen as a real resource.
Make everything simple Look inside. If you have the feeling that your website is unnecessarily complex, if you think that to achieve positioning you ended up making everything look like a tangled forest and above all if you don't even get traffic if you pay (because your AdWords quality score is very low), perhaps the best solution is to redo everything, rethinking the entire project as you would like it to be. I'll try to leave you 10 suggestions: Don't create 10 pages that say the same thing to position you on a key unless you have a news magazine; On each page you show the user the path (breadcrumb) that leads back to the home page; Make sure the user understands what the "unique" meaning of each page is. Explain it; Don't create pages that are all Denmark Telegram Number Data the same where only the name of the city where you provide the service changes; For blogs : create the articles first, when you have 30 start thinking about how to categorize them, not before; Understand well what the target pages should be and make Google understand this too. Make sure they are unique, substantial and useful. Develop a structure that makes the target contents more superficial and verticalizes the internal contextual links on them; Make links visible, don't keep them the same color as the text; Realize that your users are all highly short-sighted.
Use very large text (like in my blog); Don't write (too many) articles whose topic might divert attention from your areas of interest. Conclusions It doesn't mean you have to do everything from scratch . Try to think about your web project based on this short decalogue of SEO tips. You will realize that in most cases SEO is a job of removing and sculpting. The result is simple , the process requires attention and common sense. “But my competitors don't follow your advice and position themselves better than me!”. Evidently your competitors have a better SEO consultant, but don't think about them, because all projects are different, so the real intentions of our competitors are so obscure. Think about how to improve towards maximum ease of use of the entire website. Make sure your users don't get scared (and run away) when they see links everywhere, narrow spaces and tiny texts. You must guide them with kindness, not put them in front of impossible choices.
Make everything simple Look inside. If you have the feeling that your website is unnecessarily complex, if you think that to achieve positioning you ended up making everything look like a tangled forest and above all if you don't even get traffic if you pay (because your AdWords quality score is very low), perhaps the best solution is to redo everything, rethinking the entire project as you would like it to be. I'll try to leave you 10 suggestions: Don't create 10 pages that say the same thing to position you on a key unless you have a news magazine; On each page you show the user the path (breadcrumb) that leads back to the home page; Make sure the user understands what the "unique" meaning of each page is. Explain it; Don't create pages that are all Denmark Telegram Number Data the same where only the name of the city where you provide the service changes; For blogs : create the articles first, when you have 30 start thinking about how to categorize them, not before; Understand well what the target pages should be and make Google understand this too. Make sure they are unique, substantial and useful. Develop a structure that makes the target contents more superficial and verticalizes the internal contextual links on them; Make links visible, don't keep them the same color as the text; Realize that your users are all highly short-sighted.
Use very large text (like in my blog); Don't write (too many) articles whose topic might divert attention from your areas of interest. Conclusions It doesn't mean you have to do everything from scratch . Try to think about your web project based on this short decalogue of SEO tips. You will realize that in most cases SEO is a job of removing and sculpting. The result is simple , the process requires attention and common sense. “But my competitors don't follow your advice and position themselves better than me!”. Evidently your competitors have a better SEO consultant, but don't think about them, because all projects are different, so the real intentions of our competitors are so obscure. Think about how to improve towards maximum ease of use of the entire website. Make sure your users don't get scared (and run away) when they see links everywhere, narrow spaces and tiny texts. You must guide them with kindness, not put them in front of impossible choices.